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Social Media Marketing

Services we offer

  • Facebook Advertising

    Nothing complements a Facebook page quite like Facebook advertising. With over £2 billion spent last year, Facebook advertising has helped businesses increase brand awareness, reach a wider audience, and drive traffic to their Facebook pages and company websites.
    In addition to developing Facebook apps, tabs, and competitions, our team of Facebook marketers also provides Facebook advertising services. These services include:

    • Creating an advertising strategy:
      Before starting any advertising campaign, we’ll work with you to develop a long-term strategy that has measurable KPIs. We’ll also decide what type of Facebook advertising is right for your campaign, including whether you use PPC or CPM.
    • Reaching your target audience:
      Facebook provides targeting capabilities unlike any other online channel. Our Facebook experts will create a campaign centred on your audience, from their age and location to their interests and activities.
    • Designing effective ads:
      Our team will create well-designed and professionally written ads that are optimised to stand out and convert customers.
    • Implementing the campaign:
      We’ll take away all the hassle of running an ad campaign by implementing it and making regular adjustments to maximise results.
    • Managing a budget:
      Whatever your budget, we’ll make sure you get the most out of your advertising spend.
    • Monthly reporting:
      To make sure your ad campaign is going smoothly, we’ll provide you with monthly reports tracking its progress and recommendations.

    Facebook is the online version of traditional word of mouth marketing. A recommendation on Facebook is just as effective as a recommendation from a friend over coffee.

    It’s for this reason that many struggle to make Facebook advertising work in the traditional sense. On Facebook you can’t push, you can’t sell and you can’t dominate newsfeeds with ‘buy now’ and ‘click here’ messaging.

    Facebook requires a sophisticated, subliminal approach. One which doesn’t sell in an obvious way but which, leads to conversions, enquiries and transactions none-the-less.

    Like LinkedIn and Twitter, Facebook ads have many targeting filters to ensure that you’re only targeting your relevant audience and not wasting money targeting Porsche’s to the unemployed.

    For more information on our Facebook advertising services, or to learn more about our Facebook developers and how they can help you develop Facebook competitions, tabs, and apps, please contact us.

    We have successfully carried out Facebook advertising for a number of clients, enabling them to reach over 10 times their original friends/followers thanks to sponsored ads, targeting only those who are interested in their offering. Portraying them as authorities in their fields and getting involved in conversations about their industry. All this put together, leads to brand awareness, purchase and recommendations and so the cycle continues.

    Only looking for Facebook advertising? Here are our Facebook only packages.
  • Twitter Advertising

    Twitter advertising is often overlooked and wrongly so. Imagine targeting by keyword and appearing on the top of the twitter feeds of all those who have used or searched by your relevant keyword.

    Twitter allows you to target users by keywords, like Google Adwords, there is a strong (in this case) social intent and showing up in front of people who have searched or engaged using your keyword is highly targeted.

    In a nutshell this targeting allows you to get in front of the right users, at the right time in the right context.Other ways to target Twitter ads are by: interests; get closer to your community and users by appearing where they are. You have over 350 two level interest categories to chose from e.g. target by Music for businesses, fashion for moms, sports for celebrities and so on.

    Whatsmore, target by geography and gender to reach your audience world-wide and single out a specific sex. More excitingly target by creating lookalike audiences, your followers already love you, now create some more by targeting people who are similar to your existing audience and therefore are more likely to be interested in what you offer and follow you.

    Only looking for Twitter advertising? Here are our Twitter only packages.
  • LinkedIn Advertising

    LinkedIn ads are fantastic for business to business (B2B) businesses.

    Where your end consumer is another business as opposed to a consumer, a member of the public or an individual.The great thing about LinkedIn, like Facebook is that CPCs are still relatively low compared to Pay per Click due to untapped opportunities and less competition…yet.

    This coupled with the effectiveness of being able to target your target market by: location, company, job title, skills, LinkedIn groups, gender and age top level categories, some of these categories can be drilled down further.

    In my experience LinkedIn has always delivered targeted leads as long as the campaign structure is efficiently set-up and campaigns are monitored and optimised with ROI in mind, much like Pay per Click and Google Adwords.

    Only looking for LinkedIn advertising? Here are our LinkedIn only packages.
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social media marketing

About Rabon Web

We are the top marketing agency of 2013 with more than 15 years of experience with more than 2000 clients.

Keep in Touch

  +44 7507 6290168
  +44 7507 6290168
  17 Hanover Square - Mayfair - London, W1S 1BN

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