Services we offer
Search Engine Optimisation
- What Is Search Engine Optimisation (SEO)?
SEO is the practice of increasing the visibility of your website so that it appears as high as possible on natural and organic listings on the pages of a search engine like Google, Bing and Yahoo. These are free listings and appearing in these increases trust between businesses and prospects and has a positive impact on buying decisions.
- How Does This Work?
Let’s say you have a great product or service which you are confident that people will buy. The first step to selling this online is to create a website. A website is your virtual shop online which will showcase your offering. However, this is no good if people, when searching for the product you are selling, can’t find you. This means you are losing out on potential customers whether they are in your locality, nationally or internationally.
- The SEO Magic:
Now consider this: when people type in their search terms for your kind of offering, your website appears on natural or organic listings and people click through to your site to view your offering. The search terms can be optimised locally, nationally and internationally depending on your reach.
- Keyword Analysis:
We apply various search technologies to analyse the rank and position of your keywords together with search volumes of your keywords. This gives an indication of the reach, visibility and competitor performance of your keywords.
- Competitor Analysis:
Comparing your site with your competitors is important in order to close the ranking gap between your site and theirs.
- Link Building:
This is an ongoing process. Building links with sites that is going to drive relevant and targeted traffic to yours is crucial for good SEO.
- Content Writing:
Over the years search engines like Google have changed their algorithms to display the most relevant sites in their natural listings. Therefore it makes a significant difference in your site’s ranking to have contextual and relevant content on all website landing pages.
How well is your site performing with the SEO campaign. What is the customer journey, and is it having the desired effect. Reporting and analytics covers this and more so we can tweak the campaign as and when necessary.
What We Offer
- What Is Search Engine Optimisation (SEO)?
Our SEO consulting services give your website a strong competitive advantage in the search results, thanks to our experience and long history of getting sites ranked. We look at your on-page optimization, link development strategy, and study your competition in order to create a customized SEO package based around your specific needs and budget.
Our search engine optimization services can take you from start to finish. We’ll work with you to create a common sense strategy, help you understand your competitors, and show you which keywords are most important to target to achieve success.
SEO Content Writing
SEO content writing is an integral part of any digital marketing strategy. If your web content is not optimized to place you in the top search results, your customers will be heading to your competitors instead of you.
At Ramax Serch Strategy, we specialize in SEO content writing services that boost your rankings as well as enhance your brand image. Our network of SEO content writers are experienced in over 40 areas of expertise, ensuring that you work with a specialist in your industry.
Once your website has been optimised, or primed for search engines, it is the online marketing (or Search Engine Marketing) which gets you top positions on Google. If your website is visible on search engines for the right phrases, your website will naturally attain qualified visitors ready to buy your products and services.How we get you there?
Relevance Web Marketing has had immence success in organic positioning for our clients because we play by the rules, and we build natural popularity that not only creates online referral traffic, but also top search engine positions.
After our SEO department has primed your website for the correct keywords according to Google's webmaster guidelines, our promotional team uses specialised marketing tools to increase your website popularity (quality links coming to the site). All our content is written by specialised journalists as well as qualified writers to keep your brand image, as well as a good stream of referral traffic which Google gives better quality scores for.
Link BuildingHigh impact link building strategy
A fundamental aspect of search engine marketing is ensuring that your website receives as many quality links from other websites as possible. In terms of optimisation a link is regarded as a "vote" and the more relevant votes your website receives the more valuable it becomes.
The value of each link or "vote" is not the same. Links from websites which are already valuable have increased "voting power" as do links from highly relevant websites.A qualitative and relevant link building service
Ramax Search Strategy's team of link building experts are ready to deliver top quality backlinks pointing to your website. Ramax Search Strategy has been building links for years and has a extensive network of excellent websites for link building purposes.
There are many different link building techniques and each type produces different results. This is why careful consideration of your website's requirements is needed when choosing which methods to employ.
Article Marketing has become a proven strategy for raising link popularity. It can also be a cost effective way to compete with larger companies in your field.
Very simply article marketing is the process of writing articles for the main purpose of including anchor links to your website and is one of the easiest and most effective link building strategies in existence.Benefits of Article Writing
Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.Generating traffic to your website
Writing and submitting articles to directories that have large amounts of traffic can generate increased traffic to your website, usually in a short amount of time. The more articles you write and submit means more website traffic and backlinks you will get.Other publishers and webmasters will start adding your article to their blogs and websites that can generate even more website traffic for you. The quality of the articles that you use will determine just how effective your marketing efforts will be in generating both links back to your web site and traffic.A critical part of your SEO strategy
Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.Established position
Article marketing also offers something special. Even if you have not personally written the articles, you have established yourself as an author. The more you write, the more credible your status becomes, this engaging the reader and getting them to visit your site. It has now become a proven strategy for raising your link popularity and can also be a cheap way to compete with larger companies in your field.Eliminating the need for reciprocal links
There are a number of free article submission sites on the internet, where articles can be submitted for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc.
Using this strategy there is no more need to for reciprocal link exchanges, paying for text links, or spending hours posting free ads to link farms that no one will read anyway. Quality articles are becoming the fastest and cheapest way to see results from your efforts.
Our Search Engine Optimisation Agency in London, drives costs down.How Do I Get Started?
Before we can deliver on our promises, we would like to understand your website’s specific needs and business objectives so that we can strategise how the SEO campaign would work for you. We will also look at your website, what your competition is doing and give practical suggestions on how we can raise your online presence. Thereafter, we will put together a holistic, cost effective package which ensures that we deliver on our promises and get objectives fulfilled.
What About Mobile?
More people are now accessing the internet through mobile devices rather than the PC. Therefore mobile SEO is very relevant. However, mobile users have different behaviour patterns when accessing the internet through mobile rather than PC. We understand the mobile “mindset” and our mobile SEO reflects this.Submission to mobile directories with a strong locality focus which will include Google Local, Bing Local, and other locality based platforms. There will also be:
- Keyword Research
- Competitor Analysis
- Mobile Content
- Link Building Strategy
- Mobile Directory Submission